Recent Google Panda and Google Penguin Updates

We have recently seen that Google has launched three major Algorithm updates one by one within a span of 10 days i.e. Google Panda Updates on (April 17 and April 27) and Google Penguin Update on April 24.

Google panda is more of content related update similar to that of its earlier predecessors, but Google Penguin update targets more of Spammy links and sites.

After both these updates within such a short span of time, number of websites which have a low quality or duplicate content, in addition to the sites with spammy link profiles and have paid backlinks have suffered a lot or seen a drop in their search engine rankings and consequently traffic.

Exactly which websites have suffered?

After reading different analysis and articles, I have concluded that websites with the following characteristics have suffered a lot at the hands of Google Penguin:

• A website having maximum number of low quality backlinks i.e. coming from link exchange schemes, Sponsored Links or the websites engaged with blog networks.

• Websites having link profile has many links from un-related sites

• Sites that do not have a mix of anchor text link profile i.e. they are using only one or only few keywords to target.

Suggestions to do better after Google Penguin Update:

• Avoid getting links from footer of any site.
• Avoid links from unrelated or too generic sites or directories
• Avoid getting too many links for same the anchor text
• Avoid using many door way pages on the site


What to do if your site is affected by Google Penguin Update:

You will have to ensure whether your site is hit by Google Penguin update or not; by looking and analyzing your analytics. You can check the date after which there is a drop in website traffic and rankings. After that you will have to check your link profile, i.e. all backlinks and try to remove the links which belongs to above mentioned categories (don't remove all such links all at once, remove few and then wait for few days / weeks to see the difference in rankings) and with that also emphasize on creating high quality and related links for your website.

In addition, continue to add high quality and original content on your website. Once all these things are done, I am sure you will once again see your website done well on Search Engine Rankings.